Job Description

Center Director – Class 101 [Atlanta]

Location: North Atlanta, GA
Employment Type: Full-Time
Reports to: Franchise Owner

Class 101 helps students and families navigate the college planning process with confidence. From test prep and college lists to scholarships and admissions, we equip families with a roadmap for success. Our centers provide personalized support, expert guidance, and a welcoming environment that empowers students to reach their goals.

We are seeking a Center Director to lead our Atlanta location, a dynamic, people-driven leader who can drive growth, coach an advising team, and deliver an exceptional client experience.

The Center Director is responsible for the overall performance and growth of the Atlanta center. This includes sales, marketing, operations, and team leadership. You’ll own the local growth strategy, convert families into clients, manage events and partnerships, and ensure every student and parent receives outstanding service that reflects the Class 101 brand.

Growth & Sales

• Build and execute a 90-day rolling sales plan with monthly and quarterly targets.

• Generate qualified leads through partnerships, events, referrals, and local marketing.

• Conduct family consultations, deliver persuasive presentations, and convert to enrollments.

• Track performance metrics in the CRM, forecast weekly, and maintain high close rates.

• Collaborate with the owner on pricing, payment plans, and collections.

Marketing & Events

• Plan and execute monthly event calendars: workshops, FAFSA nights, bootcamps, and open houses.

• Manage digital event logistics—landing pages, RSVPs, email reminders, and post-event follow-ups.

• Partner with schools, community organizations, and nonprofits to expand brand reach.

• Oversee newsletters and local marketing materials that highlight wins and upcoming opportunities.

Client Experience & Operations

• Oversee enrollment, payment, and scheduling processes for new families.

• Maintain accurate records in Class 101 systems and ensure timely parent communication.

• Proactively monitor client satisfaction and address concerns quickly.

• Maintain a professional, organized, and student-centered environment.

Team Leadership & Development

• Train and coach advisors and coordinators on sales, service delivery, and client care.

• Lead weekly team meetings and quarterly performance reviews.

• Support hiring, onboarding, and professional development for new team members.

• Uphold a culture of accountability, collaboration, and student success.

Reporting & Metrics

• Maintain weekly dashboards: leads, consults, close rates, active clients, revenue, and events.

• Deliver month-end performance summaries with insights and improvement actions.

• Lead generation: e.g., 40 new qualified leads per month

• Consultations held: e.g., 25 per month with strong show rates

• Close rate: 35%+ across all consultations

• Event cadence: Minimum 2 community events + 1 in-center workshop + 1 webinar monthly

• Onboarding speed: From payment to first session within 7 days

• Client satisfaction: 90%+ positive feedback on quarterly surveys

• Data accuracy: 100% of notes and updates within 48 hours of meetings

• Proven experience in sales, education services, or youth program management

• Strong communication and event planning skills

• Demonstrated ability to lead and coach a small team

• Organized, detail-oriented, and comfortable managing multiple priorities

• Proficient in CRM systems, scheduling tools, and reporting dashboards

• Passionate about helping students and families succeed

• Be part of a mission-driven organization helping students achieve college and career success

• Opportunity to lead and grow a high-performing local team

• Supportive franchise network with national resources and training

• Competitive compensation with performance incentives

To Apply:
If you're excited to help Atlanta families achieve their college goals, submit your resume today!

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